Franziska Holzmann Design & Consulting

How can companies position themselves
in a design and architectural context?

How can they find the best way for their products
as regards design-related matters?

profile

profile

PROFILE / FILTERING AND FOCUSSING


With a customized combination of design, strategy and communication I help companies reposition themselves as regards corporate culture, filter out fields of expertise and focus on central design issues.

The spectrum of work processes ranges from developing the right strategy to designing and defining the corporate appearance and brand and, finally, market launch.

profile

 


For these complex processes I rely on collaboration with an expert network comprising architects, product and web designers, graphic artists, PR professionals, copywriters, and photographers, with whom I have successfully worked for many years.

From this pool of experts, I assemble a team whose abilities best meet the project requirements, acting as the coordinator responsible for the overall output

areas

areas

AREAS / PROCESSES AND FIELDS OF EXPERTISE

STRATEGY:
Assessment and analysis
Product- and market study
Conception
Focal points: Materials consulting and innovation

DESIGN:
Concept and realization in 2D und 3D 

CREATIVE/ART DIRECTION:
Advisory support for all ongoing creative design processes

 

areas

 


COMMUNICATION:
Developing and implementing communication strategies: online, print and event. Customer development and support in a design and architectural context.
Strong points: Excellent contacts to the German and Scandinavian design worlds

PROJECT MANAGEMENT:
Planning and coordinating project workflow between clients, designers and others involved with the projects, such as copywriters and graphic artists.

 

background

BACKGROUND / CURIOUS ABOUT PEOPLE AND OBJECTS

In my work, it is important for me to build bridges between the fields of architecture, interior design, furniture and product design, specifically as this allows me to take a holistic approach. From a designer’s viewpoint, I relate the central themes of a particular job to corporate issues. This enables me to develop solutions that not only make design part of corporate culture, but likewise consider it as a prime business factor. I always view my consulting services as a personal challenge. This suits the open mindset I so cherish and fits my wide range of interests, my enthusiasm for objects, materials and cultural contexts, my curiosity about people and my understanding of your requirements and wishes.

background



  • Degree in Interior Design (Dipl.Ing FH), University of Applied Sciences Mainz, Germany
  • Master of Arts from the Department of Spatial and Furniture Design, University of Art and Design Helsinki, Finland
  • Scholarship holder of the German Academic Exchange Service (DAAD)
  • 2002 to 2005 Project developer for urban planning at the building company Hartela Oy, Turku, Finland
  • 2005 to 2008 Member of Design Management at Stylepark AG, Frankfurt/Main, major involvement in setting up Materialworks and Stylepark Material; various consulting projects in the context of materials and design
  • 2009 Established my own design consulting firm in Frankfurt/Main

inspiration

INSPIRATION / THE FASCINATION FOR FINNISH CULTURE

When I relocated to Helsinki in the mid-1990s to continue my studies in the Finnish capital, Nokia and the dotcom boom were still in their infancy. My decision was therefore met with skepticism by many. Few showed any understanding, namely the experts on Finland who no doubt had those great Finnish designers Alvar Aalto and Kaj in mind.
My own enthusiasm for Finland was sparked by the furniture created by Yrjö Kukkapuro – its originality simply fascinated me and made me curious to find out more about the country and its people. Moreover, I wanted to experience life in a culture in which architecture and design are central to society, more so than anywhere else in the world.

inspiration

 


Initially, Finland seemed to me to be a small country on Europe’s periphery; but later, inspired by the Web boom, rapidly a sense of excitement about the future spread through the country. Now Finland has positioned itself as a design Mecca of international reputation – a development crowned by Helsinki being nominated “World Design Capital 2012”.

Having lived in Finland for nearly seven years, I still feel very connected to the Northern countries. I have close ties to the Scandinavian design scene, regularly attend Scandinavian furniture trade fairs, and am a member of the German Alvar Aalto Society.

projects

detail
Anna von Mangoldt Farben
Hembus
np lighting architecture
Design Deutschland 2010
Stylepark material
Stylepark

detail

detail

DETAIL

The specialist journal DETAIL has a global print run of over 58,000 copies and sets the highest of standards in the documentation of construction projects and product information.

Within the DETAIL network, DETAIL transfer is responsible for the holistic, cross-media transfer of knowledge between industry and architects. Communication concepts such as events, competitions, and client magazines are realized in individually developed projects.

With the new platform DETAIL research, which was launched in 2011, DETAIL has opened up discourse between architecture, research and industry, forging a link between the present day and building in the future.

 

Detail

 

Activities for DETAIL transfer und research:

  • Consultant for Customer development and support
  • Research and market survey 

DETAIL, Munich
since 2011

detail

detail

Anna von Mangoldt

Anna von Mangoldt

ANNA VON MANGOLDT PAINT

Anna von Mangoldt Farben is a recently founded company offering high-quality chalk paints for indoor use, and a paint consulting service. The chalk paints are available in over 150 hues and stand out for their extraordinary depth and brightness, which is created by their matte, open-pore surface texture.

Furthermore, Anna von Mangoldt’s chalk paints are eminently practical: the same paint can be used for furniture as well as walls.

The recently developed appearance radiates the paints’ inspirational power.

 

Anna von Mangoldt

 

Activities:

  • Corporate Design, logo
  • Design of all print material (office stationary, packaging/label paint pot, flyer, cards, brochures etc.)
  • Strategy development
  • Communication concept
  • Creation of content (text and images)
  • Photographie including styling (product and mood images)

Anna von Mangoldt, Frankfurt
since 2011

Anna von Mangoldt

Logo

Anna von Mangoldt

Dose

Anna von Mangoldt

office stationary

Anna von Mangoldt

postcards

Anna von Mangoldt

postcards

Anna von Mangoldt

handout

Anna von Mangoldt

pattern

Anna von Mangoldt

folder

Anna von Mangoldt

card

Anna von Mangoldt

Anna von Mangoldt

Anna von Mangoldt

Anna von Mangoldt

Anna von Mangoldt

Anna von Mangoldt

Anna von Mangoldt

Anna von Mangoldt

Hembus

Hembus

HEMBUS & TAPETENMANUFAKTUR

Das Frankfurter Traditionsunternehmen Hembus ist international bekannt für gehobene Maler- und Stuckarbeiten im Innen- und Außenbereich sowie für erlesene Tapeten, die in der Hembusschen TapetenManufactur nach historischen Vorbildern auch heute noch von Hand gedruckt werden.


Activities:

  • Print material (cards, ads)
  • Photography

 

Hembus & TapetenManufaktur,
Frankfurt am Main
Since 2012

Hembus

cards

Hembus

cards photos

Hembus

photo

np lighting architecture

np lighting architecture

NP LIGHTING ARCHITECTURE

np lighting architecture is the new commercial line of np lighting, a medium-sized manufacturer and dealer in lamps for illuminated advertising. In the form of np lighting architecture the company now offers a comprehensive light planning service for architectural and design projects. To this end, a communications strategy had to be tailored to the relevant target group. First steps involved designing a new image alongside conceiving and implementing a new website.

 

np lighting architecture


Activities:

  • Communications concept
  • Art/creative direction
  • Corporate design
  • Concept & design website
  • Print material (brochures, business documents)
  • Creation and compilation of all content (texts, images)
  • Project management
  • Photography

In cooperation with PRIMEL interaktiv (website) and Ingmar Kurth (photography).

np lighting architecture, Warburg
Since 2009

np lighting architecture

logo

np lighting architecture

np lighting architecture

np lighting architecture

flyer

np lighting architecture

np lighting architecture

Design Deutschland 2010

Design Deutschland 2010

DESIGN DEUTSCHLAND 2010

Likewise in 2010, the German Design Council continued its successful international exhibition series “Design Deutschland”, which was presented in Milan and New York as part of the cities’ furniture trade fairs. Featuring over 100 product innovations from German manufacturers and designers, not to mention cameoing current works by up-and-coming German designers, the exhibition provided the international visitors with a comprehensive overview of current design trends in Germany.

 

Design Deutschland 2010

 

Activities:

  • Project manager fairs and exhibitions
  • Market survey
  • Customer development and support

German Design Council, Frankfurt am Main
2009/10

Design Deutschland 2010

Design Deutschland 2010, German Design Council

Design Deutschland 2010

Design Deutschland 2010, German Design Council

Stylepark material

Stylepark material

STYLEPARK MATERIAL

Creative minds are always on the lookout for the perfect material, and the range of materials on offer is virtually endless. Stylepark Material brings the two together and simplifies the search with its online materials database and its material editions. Moreover, feature articles and exhibitions open up new perspectives on all things material.

The database allows users to search for specific materials using criteria such as type of material, properties, and manufacturers. In addition, specially developed material editions containing samples compiled according to such themes as “translucence” and “sandwich” enable users to experience the haptic quality of a given material.

Stylepark material

 

Activities:

  • Product development and market launch
  • Concept and realization of marketing and PR strategies as well as trade fair presence
  • Refinement of the product range
  • Development of new customers, cooperation partners, support services for key customers
  • Devising the content of consulting projects and presenting these to customers
  • Regular updating of the corporate strategy

Stylepark AG, Frankfurt am Main
2005-08

Stylepark material

Stylepark material, material samples

Stylepark material

Stylepark material, material edition with sample collection

Stylepark material

Stylepark material, Online database

Stylepark material

Stylepark material/Materialworks, "paper lab" exhibition at "The Design Annual" 2007, Photo: Messe Frankfurt/Constantin Meyer/Köln

Stylepark

Stylepark

STYLEPARK

An international platform for designers and architects since 2000, Stylepark has established itself as one of the leading information media outlets for architects and design enthusiasts. Its online database contains over 30,000 products from the worlds of interior design, materials and architecture, publications such as Stylepark Magazine for Product Culture, along with events and exhibition reports on cutting-edge trends and current issues. Stylepark’s role here is that of curator and commentator mediating between those who make products and those who potentially use them.

 

Stylepark

 

Activities:

  • Integration of the subject of materials into the Stylepark Portfolio
  • Member of the “Stylepark Magazine” editorial team
  • Invitation program for the “TDA” event
  • Contact person Scandinavia

2005-08

  • Articles and photos for "News & Stories"

2007 to this day

Stylepark AG, Frankfurt am Main

Stylepark

Stylepark

photoblog

photoblog

PHOTO BLOG / A DESIGNER’S VIEW OF THE WORLD

As a designer, hardly a day goes by without me getting excited about shapes, contexts, materials and details that tend to be concealed from general view. With my camera, I explore the hidden details of what is unspectacular and allegedly mundane.

I am particularly intrigued by textures, surfaces and geometrical shapes, surprising forms and arrangements, yet also by objects and places that only reveal their true beauty at second glance.

photoblog

 


Photography for me is synonymous with structuring my visual impressions, concentrating on what is special in our daily lives. My pictures thus turn into an expression of creative experience and show my personal view of the world.

I have set up my photo blog “multiple mirrors” with a view to forging new associations by presenting images from a range of different fields and contexts, while also sharing with others my perception as a designer of what surrounds us.

Photo blog "multiple mirrors" http://multiplemirrors.blogspot.com/

 

photoblog

photoblog

photoblog

photoblog

photoblog

photoblog

interior lookbook

interior lookbook

INTERIOR LOOKBOOK


The Interior Lookbook is a very special expressive tool developed by Barbara Glasner and Franziska Holzmann, offering any number of possibilities for staging products and projects.

The focus of this kind of lookbook is on pictorial worlds custom developed for and with the client, complemented by expert texts, essays or corporate specials on related topics spotlighting interiors, furniture, textiles, colors and accessories. The Interior Lookbook thus purposely distances itself from the presentations to be found in conventional product catalogs.

interior lookbook

 


As an external means of communication, such lookbooks are aimed principally at current end consumers and planners in the fields of interior design, architecture and furnishing as well as representing a credible statement directed at the opinion-shaping design community.

More information: www.interiorlookbook.com

interior lookbook

Logo

interior lookbook

gold

interior lookbook

top view

interior lookbook

Girlande

interior lookbook

simple

contact

contact

CONTACT

Franziska Holzmann
Design & Consulting

Paul-Ehrlich-Straße 14
60596 Frankfurt am Main
Germany

mail@franziskaholzmann.de
www.franziskaholzmann.de
Tel. +49-177-6661118


programming website:
PRIMEL interaktiv GmbH

text:
Markus Frenzl, Franziska Holzmann

© 2014 Franziska Holzmann

contact

 

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Image copyright
All rights to the images used on this website remain with Franziska Holzmann, unless indicated otherwise.