PROFILE / FILTERING AND FOCUSSING

With a customized combination of design, strategy and communication I help companies reposition themselves as regards corporate culture, filter out fields of expertise and focus on central design issues.

The spectrum of work processes ranges from developing the right strategy to designing and defining the corporate appearance and brand and, finally, market launch. 

AREAS / PROCESSES AND FIELDS OF EXPERTISE

STRATEGY:
Assessment and analysis
Product- and market study
Conception
Focal points: Materials consulting and innovation

DESIGN:
Concept and realization in 2D und 3D 

CREATIVE/ART DIRECTION:
Advisory support for all ongoing creative design processes

BACKGROUND / CURIOUS ABOUT PEOPLE AND OBJECTS

In my work, it is important for me to build bridges between the fields of architecture, interior design, furniture and product design, specifically as this allows me to take a holistic approach. From a designer’s viewpoint, I relate the central themes of a particular job to corporate issues. This enables me to develop solutions that not only make design part of corporate culture, but likewise consider it as a prime business factor. I always view my consulting services as a personal challenge. This suits the open mindset I so cherish and fits my wide range of interests, my enthusiasm for objects, materials and cultural contexts, my curiosity about people and my understanding of your requirements and wishes.

INSPIRATION / THE FASCINATION FOR FINNISH CULTURE

When I relocated to Helsinki in the mid-1990s to continue my studies in the Finnish capital, Nokia and the dotcom boom were still in their infancy. My decision was therefore met with skepticism by many. Few showed any understanding, namely the experts on Finland who no doubt had those great Finnish designers Alvar Aalto and Kaj in mind.
My own enthusiasm for Finland was sparked by the furniture created by Yrjö Kukkapuro – its originality simply fascinated me and made me curious to find out more about the country and its people. Moreover, I wanted to experience life in a culture in which architecture and design are central to society, more so than anywhere else in the world. 

ANNA VON MANGOLDT PAINT

Anna von Mangoldt Farben is a recently founded company offering high-quality chalk paints for indoor use, and a paint consulting service. The chalk paints are available in over 150 hues and stand out for their extraordinary depth and brightness, which is created by their matte, open-pore surface texture.

Furthermore, Anna von Mangoldt’s chalk paints are eminently practical: the same paint can be used for furniture as well as walls.

The recently developed appearance radiates the paints’ inspirational power.

BUCHMESSE 2014

Konzept, Gestaltung und Präsentation einer Design Installation für den Finnischen Pavillon auf der Buchmesse 2014 in Frankfurt, im Auftrag des Design Forum Finland. Entstanden ist „Kirppis“ (Flohmarkt): eine sehr persönliche Collage aus finnischem Design, gesammelten Fundstücken und Büchern, die auf lockere Art und Weise ein vielschichtiges Bild über finnische Design- und Alltagskultur enstehen lässt. 

Parallel zur Installation wurde das gemeinsam mit Suvi Schedewie produzierte Video „I speak Finnish – what’s your superpower?“ gezeigt, eine humorvolle Auseinandersetzung mit den klischeehaften Eigenheiten der finnischen Sprache. 

MICHAELA NEUGEBAUER BRAND INTERIORS

Die freie Innenarchitektin Michaela Neugebauer hat mit ihrem Unternehmen "brand interiors" eine Marktnische besetzt: sie realisiert Innenarchitekturprojekte mit Fokus auf wirtschaftliche Machbarkeit und Nutzen. Ziel ihrer Arbeit ist der wirtschaftliche Erfolg einer innenarchitektonischen Lösung. Sie fungiert dabei als kommunikative und operative Schnittstelle zwischen den unterschiedlichen Interessen bei der Planung und Realisierung von Projekten. Damit schließt sie die Lücke zwischen der Gestaltung und den betrieblichen Anforderungen des Kunden.

Zu ihren Auftraggebern gehören namhafte Firmen wie Roeckl, Triumph und die Intercontinental sowie Rezidor Hotelgruppen.

CASANIER

Casanier ist unter dem Motto "décorations, couleurs et plus" auf die Anfertigung hochwertiger Dekorationen und Polsterarbeiten spezialisiert.

Hinter Casanier steht Tanja von Gilsa mit ihrer Passion für Innendekoration und Einrichtung und ihrem feinen Gespür für authentische Materialien, Muster und Farben! Dabei arbeitet sie mit den namhaftesten internationalen Stoffherstellern und -verlagen zusammen und versteht es, unterschiedlichste Stile und Einflüsse harmonisch und gleichzeitig unerwartet zu kombinieren. Das Ergebnis sind Dekorationen mit einem Höchstmaß an Präzision und Qualität in der handwerklichen Ausführung. 

DETAIL

The specialist journal DETAIL has a global print run of over 58,000 copies and sets the highest of standards in the documentation of construction projects and product information. 

Within the DETAIL network, DETAIL transfer is responsible for the holistic, cross-media transfer of knowledge between industry and architects. Communication concepts such as events, competitions, and client magazines are realized in individually developed projects.

With the new platform DETAIL research, which was launched in 2011, DETAIL has opened up discourse between architecture, research and industry, forging a link between the present day and building in the future.

HEMBUS & TAPETENMANUFAKTUR

Das Frankfurter Traditionsunternehmen Hembus ist international bekannt für gehobene Maler- und Stuckarbeiten im Innen- und Außenbereich sowie für erlesene Tapeten, die in der Hembusschen TapetenManufactur nach historischen Vorbildern auch heute noch von Hand gedruckt werden.  

NP LIGHTING ARCHITECTURE

np lighting architecture is the new commercial line of np lighting, a medium-sized manufacturer and dealer in lamps for illuminated advertising. In the form of np lighting architecture the company now offers a comprehensive light planning service for architectural and design projects. To this end, a communications strategy had to be tailored to the relevant target group. First steps involved designing a new image alongside conceiving and implementing a new website.

DESIGN DEUTSCHLAND 2010

Likewise in 2010, the German Design Council continued its successful international exhibition series “Design Deutschland”, which was presented in Milan and New York as part of the cities’ furniture trade fairs. Featuring over 100 product innovations from German manufacturers and designers, not to mention cameoing current works by up-and-coming German designers, the exhibition provided the international visitors with a comprehensive overview of current design trends in Germany.

STYLEPARK MATERIAL

Creative minds are always on the lookout for the perfect material, and the range of materials on offer is virtually endless. Stylepark Material brings the two together and simplifies the search with its online materials database and its material editions. Moreover, feature articles and exhibitions open up new perspectives on all things material.

The database allows users to search for specific materials using criteria such as type of material, properties, and manufacturers. In addition, specially developed material editions containing samples compiled according to such themes as “translucence” and “sandwich” enable users to experience the haptic quality of a given material.

STYLEPARK

An international platform for designers and architects since 2000, Stylepark has established itself as one of the leading information media outlets for architects and design enthusiasts. Its online database contains over 30,000 products from the worlds of interior design, materials and architecture, publications such as Stylepark Magazine for Product Culture, along with events and exhibition reports on cutting-edge trends and current issues. Stylepark’s role here is that of curator and commentator mediating between those who make products and those who potentially use them.

PHOTO BLOG / A DESIGNER’S VIEW OF THE WORLD

As a designer, hardly a day goes by without me getting excited about shapes, contexts, materials and details that tend to be concealed from general view. With my camera, I explore the hidden details of what is unspectacular and allegedly mundane.

I am particularly intrigued by textures, surfaces and geometrical shapes, surprising forms and arrangements, yet also by objects and places that only reveal their true beauty at second glance.

INTERIOR LOOKBOOK

The Interior Lookbook is a very special expressive tool developed by Barbara Glasner and Franziska Holzmann, offering any number of possibilities for staging products and projects.

The focus of this kind of lookbook is on pictorial worlds custom developed for and with the client, complemented by expert texts, essays or corporate specials on related topics spotlighting interiors, furniture, textiles, colors and accessories. The Interior Lookbook thus purposely distances itself from the presentations to be found in conventional product catalogs.

CONTACT

Franziska Holzmann
Design & Consulting

Paul-Ehrlich-Straße 14
60596 Frankfurt am Main
Germany

mail@franziskaholzmann.de
www.franziskaholzmann.de
Tel. +49-69-2476 1330

text:
Markus Frenzl, Franziska Holzmann

photo Franziska Holzmann:
Katrin Binner, Frankfurt

CONTACT

Franziska Holzmann
Design & Consulting

Paul-Ehrlich-Straße 14
60596 Frankfurt am Main
Germany

mail@franziskaholzmann.de
www.franziskaholzmann.de
Tel. +49-69-2476 1330

text:
Markus Frenzl, Franziska Holzmann

photo Franziska Holzmann:
Katrin Binner, Frankfurt